Teaching character through sport

The NAIA has a long history of working with coaches to instill values in student-athletes. The Champions of Character program shares practical tools for career and volunteer coaches to read about today and use at practice tonight.

Learn to connect with your community

Through Champions of Character Program Centers, you can connect with your community on many levels. There are opportunities to encourage student-athletes to interact with youth-athletes, invite volunteer coaches to share tips and strategies, and allow parents and members of the business community to benefit from character workshops.

We help you communicate the importance of the Champions of Character program's Five Core Values: Responsibility, Respect, Integrity, Sportsmanship and Servant Leadership.

With sport reflecting the deteriorating standards of integrity in our society, coaches can work to change the culture of sport through Champions of Character.

Work to utilize Champions of Character resources

Champions of Character instructors and trainers can address important topics with your team and parents.

Coaches can share positive stories and learn about issues like raising character expectations and team building.

Program Centers are a great resource for workshops, books, research data, films and other character education materials.


Champions of Character helps coaches create a positive sport experience. We equip you with resources, information and workshops that can be easily used on the field.

You can create a positive environment to nurture personal growth with Champions of Character training, guidelines and behavior models.

To learn more about opportunities for your institution with Champions of Character, contact us.