NAIA Presidents
The NAIA is pleased to share with you a consistent and coordinated communications plan that is reflective of the strategic plan. The goal is to have a unified understanding of what the NAIA represents so internal and external audiences have a sound appreciation of the association’s core messages and principles. In addition, the strategy will put into motion various new and routine communication vehicles that showcase the strengths of character-driven intercollegiate athletics.
The NAIA developed a comprehensive outline that details the association’s vision, mission, general description, strengths, issues and Champions of Character. This thorough document will be housed in a general library for office staff to use in every communication piece so the message is consistent, and these messages also will be made available to the NAIA membership.
The message, principles and communication channels are in place. The NAIA will continue to build on the plan to heighten brand awareness and image. A unified front will reinforce the NAIA’s niche approach to college athletics, its solid foundation and future success.
NAIA Strategic Plan (PDF)
NAIA Presidential Talking Points (PDF)
Highlights from the Fall 2007 Council of Presidents Meeting (PDF)
Conference Leadership & Management (Word)